It's Going To Cost You
The Risks of Event Marketing with an
Incomplete Martech Stack
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In Caught In the Martech Gap we identified the functional gaps in CRM and marketing automation platforms that have left event marketers stuck with spreadsheets as tools of their trade.
In this second part of our series, we'll look at the risks to an organization that result when those gaps are not filled with specialized tools for event marketers. Specifically, we'll look at:
and take one more step toward solving event marketing's innovation dilemma.
Learn more in the guide!