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It's Going To Cost You


The Risks of Event Marketing with an

Incomplete Martech Stack


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In Caught In the Martech Gap we identified the functional gaps in CRM and marketing automation platforms that have left event marketers stuck with spreadsheets as tools of their trade. 

In this second part of our series, we'll look at the risks to an organization that result when those gaps are not filled with specialized tools for event marketers.  Specifically, we'll look at:

  • Collaboration silos
  • Inefficiency
  • Inaccuracy

and take one more step toward solving event marketing's innovation dilemma.

Learn more in the guide!

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Start From the Beginning



Did you miss the first part of our Martech Gap series? Go back to download the first guide here.